REIGNITE JORDAN BRAND BEYONG HERITAGE
Jordan 4 OG
Jordan 4RM
Validated by Riders
Designing the 4RM was about community, authenticity and future. It was more than just a product it was an acknowledgement to communities connect through bikes (athletes, gamers, artist, musicians, cooks, etc. We can always have the same approach, but why not break the mold!
Build the chaos grab the attention but break the Jordan Laws “don’t change Retro Models”
Find the audience
Ignite with an connector Nigel Sylvester - BMXer / Jordan Brand Athlete has a great cultural connection in sport and fashion.
Let it spark!
Nigel Sylvester preheating the 4RM
Every city we traveled to there was a bike community and its electric!
A Deeper and Meaningful Connection
We all have a bike, rollerblade or skate connection.
Activate the Streets
Mega Screen NYC
Footlocker Activation
Authenticity
Go beyond traditional product. Go Digital for gamers.
Take the hype to Fortnite!
Specialized Bike Collaboration
Future
Expand their World
Asap Ferg created a song to celebrate “Bike Air”
Design Process
3D mockups in Gravity Sketch
Put it in context
During my process of designing I use illustration and 3D mockups to imagine the world in how the product would be used
Bold sketches focused on icon and protection
