Consumer Right
TOOLING REFINEMENT
This projects was all about understanding the objective of being versatile in training. Many athletes have different objectives in their training, and this product needs to work for their activities. What they need is a shoe that functions for what they needs: flexible for and agility movements and stable for lifting and balance work.
A WIDE BASE BALANCED WITH A SCULPTED WAIST FOR A SLEEK READ.
The tooling is the hero!
The start of a new training icon. The visual language recognizable from a distance. It is very rare to create a new icon for sport, along with a continuation of the tooling and the functional build, the Metcon Free 3 build the foundation.
The icon continues.
METCON FREE 3
METCON FREE 4
METCON FREE 5
METCON FREE 6
HOW ITS USED:
Redefining a Franchise -METCON 7
Use the insight of how they use their footwear as the solution to make their performance better.
TOOLING 2D
TEXTURE MAPPING
PATTERN SHELL
Listen to the voice of the athlete
Question everything
3D PRINTS AND UPPER PATTERN TRIALS