Consumer Right
TOOLING REFINEMENT
This project was all about understanding the objective of versatility in training. Athletes have different training needs, so the product had to work across all of them: a shoe that’s flexible enough for agility work and stable enough for lifting and balance.
A WIDE BASE BALANCED WITH A SCULPTED WAIST FOR A SLEEK READ.
The tooling is the hero!
The start of a new training icon, with a visual language recognizable from a distance. It’s rare to create a new icon for sport, and the Metcon Free 3 builds the foundation with a continuation of the tooling and functional build.
The icon continues.
METCON FREE 3
METCON FREE 4
METCON FREE 5
METCON FREE 6
HOW IT’S USED:
Redefining a Franchise - Metcon 7
Using insight into how athletes actually wear their footwear became the key to improving their performance.
TOOLING 2D
TEXTURE MAPPING
PATTERN SHELL
Listen to the voice of the athlete
Question everything
3D PRINTS AND UPPER PATTERN TRIALS