Consumer Right
METCON FREE 3
The start of a new training icon. The visual language recognizable from a distance. It is very rare to create a new icon for sport, along with a continuation of the tooling and the functional build, the Metcon Free 3 build the foundation.
The icon continues.
This projects was all about understanding the objective of being versatile in training. Many athletes have different objectives in their training, and this product needs to work for their activities. What they need is a shoe that functions for what they needs: flexible for and agility movements and stable for lifting and balance work.
Make it Intuitive
Show the visual function. So there is no guessing in the purpose of what it is for.
HOW ITS USED:
METCON FREE 5
METCON FREE 6
Question everything
Listen to the voice of the athlete
Redefining a Franchise
Use the insight of how they use their footwear as the solution to make their performance better.
