AN EXAMPLE OF HOW I WORK
Knowing when to use each tool is important. Some projects call for more of one than another, but the sweet spot is when they complement each other, creating an efficient transition between stages and a more fully realized design for the team to build on.
BRIEF
THE PROBLEM / NEED / OPPORTUNITY
THIS IS HOW I PUSH STATED PROBLEMS FORWARD
TOOLS AND PROCESS
SKETCH
TO MAP THE VISUAL IDEA
ALWAYS BEGIN WITH A SKETCH
MAKE
TO UNDERSTAND
MOCKING UP HELPS SELL AND CONVINCE IDEAS
3D
TO EXPLORE AND VALIDATE
3D refines and pushes the visual forward. I use Gravity Sketch 3D, Nomad Sculpt, and ZBrush.
AI
TO BRING THE CONCEPT TO LIFE
AI takes the concept of exploration and helps give context to the idea. Depending on the purpose, I use Vizcom and Midjourney.