AN EXAMPLE OF HOW I WORK

Knowing when to use each tool is important. Some projects call for more of one than another, but the sweet spot is when they complement each other, creating an efficient transition between stages and a more fully realized design for the team to build on.

BRIEF

THE PROBLEM / NEED / OPPORTUNITY


THIS IS HOW I PUSH STATED PROBLEMS FORWARD

TOOLS AND PROCESS

SKETCH

TO MAP THE VISUAL IDEA


ALWAYS BEGIN WITH A SKETCH

MAKE

TO UNDERSTAND


MOCKING UP HELPS SELL AND CONVINCE IDEAS

3D

TO EXPLORE AND VALIDATE


3D refines and pushes the visual forward. I use Gravity Sketch 3D, Nomad Sculpt, and ZBrush.

AI

TO BRING THE CONCEPT TO LIFE


AI takes the concept of exploration and helps give context to the idea. Depending on the purpose, I use Vizcom and Midjourney.

CELEBRATE WAFFLE