A New Opportunity
Culture Matters -Jordan 4RM
Designing the 4RM was more than just a product it was an acknowledgement to communities connect through bikes (athletes, gamers, artist, musicians, cooks, etc. We can always have the same approach, but why not break the mold!
Build the chaos grab the attention but break the Jordan Laws “don’t change Retro Models”
Find the audience
Ignite with an connector Nigel Sylvester - BMXer / Jordan Brand Athlete has a great cultural connection in sport and fashion.
Let it spark!
Nigel Sylvester preheating the 4RM
Every city we traveled to there was a bike community and its electric!
A Deeper and Meaningful Connection
We all have a bike, rollerblade or skate connection.
Activate the Streets
Mega Screen NYC
Footlocker Activation
Go Digital for gamers
Take the hype to Fortnite!
Design Process
Specialized Bike Collaboration
3D mockups in Gravity Sketch
3D mockups to show what the used of the product.
Expand their World
Asap Ferg created a song to celebrate “Bike Air”
3D Context
SNEAKER OF THE YEAR
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SNEAKER OF THE YEAR 〰️
An idea that ignited the sneaker world!