Heir Series
A statement to focus on game, future, and impact. Women sports have been increasing for years, this is the first model from Jordan that is taking a new approach focused on the next generation of women ballers.
Product Focus
Team Focus
Researched showed that women’s basketball is more about the collective working together, so that was the inspiration that I used to narrate this product as well as used it as a guiding like on how our creation team needed to work together.
