REIGNITE JORDAN BRAND BEYOND HERITAGE
4 OG
4RM
Validated by Riders
Designing the 4RM was about community, authenticity, and future. It was more than a product: it was an acknowledgment of the communities that connect through bikes (athletes, gamers, artists, musicians, cooks, and more). We could have played it safe, but why not break the mold?
Build the chaos, grab the attention, but break the Jordan law of “don’t change Retro models.”
Find the audience.
Ignite with a connector: Nigel Sylvester, BMXer and Jordan Brand athlete, has a powerful cultural connection across sport and fashion.
Nigel Sylvester preheating the 4RM
Every city we traveled to there was a bike community and it’s electric!
A Deeper and Meaningful Connection
We all have a bike, rollerblade or skate connection.
Activate the Streets and Expand Their World
Mega Screen NYC
Footlocker Activation
Authenticity
Go beyond traditional product. Go Digital for gamers.
Take the hype to Fortnite!
Specialized Bike Collaboration
Future
Asap Ferg created a song to celebrate “Bike Air”
Design Process
3D mockups in Gravity Sketch
Put it in context
During my process of designing I use illustration and 3D mockups to imagine the world in how the product would be used
Bold sketches focused on icon and protection
Community
