Culture Matters
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Culture Matters 〰️
Jordan 4RM
Designing the 4RM was more than just a product it was a conversation to acknowledgement different community and subcultures - BIKE. We can always have the same approach, but why not break the mold!
Build the chaos grab the attention but break the Jordan Laws “don’t change Retro Models”
Find the audience
Ignite with an connector Nigel Sylvester - BMXer / Jordan Brand Athlete has a great cultural connection in sport and fashion.
Let is spark!
A New Opportunity
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A New Opportunity 〰️
Nigel Sylvester preheating the 4RM
A Deeper and Meaningful Connection
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A Deeper and Meaningful Connection 〰️
Every city we traveled to there was a bike community and its electric!
Expand Their World!
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Expand Their World! 〰️
Activate the Streets
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Activate the Streets 〰️
Footlocker Activation
Every city we traveled to there was a bike community and its electric!
We all have a bike, rollerblade or skate connection.
Go Digital for gamers
Take the hype to Fortnite!
Asap Ferg created a song to celebrate “Bike Air”
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.