A New Opportunity

Culture Matters -Jordan 4RM

Designing the 4RM was more than just a product it was an acknowledgement to communities connect through bikes (athletes, gamers, artist, musicians, cooks, etc. We can always have the same approach, but why not break the mold!

Build the chaos grab the attention but break the Jordan Laws “don’t change Retro Models”

Find the audience

Ignite with an connector Nigel Sylvester - BMXer / Jordan Brand Athlete has a great cultural connection in sport and fashion.

Let is spark!

Nigel Sylvester preheating the 4RM

Every city we traveled to there was a bike community and its electric!

A Deeper and Meaningful Connection

We all have a bike, rollerblade or skate connection.

Activate the Streets

Mega Screen NYC

Footlocker Activation

Go Digital for gamers

Take the hype to Fortnite!

Specialized Bike Collaboration

Expand their World

Asap Ferg created a song to celebrate “Bike Air”

SNEAKER OF THE YEAR

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SNEAKER OF THE YEAR 〰️

An idea that ignited the sneaker world!